Michael Andersen is a seasoned business coach and strategist and the founder of Essentia Business Advisors (“Essentia”), a company focused on helping businesses grow revenue and develop entrepreneurial opportunities. Throughout his career, Michael has led projects in salesforce development, sales organizational alignment, brand development, marketing strategy, and CRM implementation. He was an early visionary for mobile sales CRM and is a nationally recognized speaker on the topic of “Organizational Change and CRM Adoption.”
For fifteen years before forming Essentia, Michael owned and operated a technology consulting firm that grew to be one of the world's largest CRM implementers, with over 2500 customers in six states. After selling his stake in the company, he expanded his expertise by working as a consultant to larger corporations, including Wells Fargo, Sprint, John Deere, AgReliant, Novartis Pharmaceuticals, Marsh McLennan, General Mills, and Brinker International. Since founding Essentia, he has dedicated himself to coaching business owners, company presidents, and sales executives in sales and marketing and frequently fills the role of Sales and Marketing Vice President on an interim basis.
Michael has a BBA from the University of Iowa and an MBA from Drake University. He also serves as an adjunct professor at Simpson College in Iowa. Michael lives with his wife and two daughters outside of Des Moines, Iowa.