It's all about the CPR!
Putting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers, Prospects, and Referral partners. It is a means to focus on a strategic view of your most important prospecting activities.
These are the most important people for any business, and this sheet is a summary of...