News, Updates, & Resources
4 Ways Happy Employees Impact Public Perception of Your Brand
The Importance of Public Perception A recent study found that about 64% of global consumers have avoided a brand because of a bad experience they had within the past year. Almost half say they have avoided a company because of its reputation or negative...
Business Owner Estate Planning – 4 Easy Steps
The Importance of Estate Planning for Small Business Owners Of course, no one likes to think about a time when they can no longer serve an active role in their business. Much like why people delay writing a will, business owners often delay estate planning. But, not...
10 Exit Planning Mistakes to Avoid
1. Being too emotionally attached to the business. Entrepreneurs who have built their businesses, often from scratch, describe their businesses as their “baby.” And it’s understandable, as you put so much of your life’s work into creating your business from the ground...
Top Insights From Neuroscience Can Improve Our Marketing
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
How the Entrepreneurial Operating System Can Benefit Your Business
It is simply amazing to observe the progress and development of business tactics over the past 10 to 20 years. Strategic processes for running a business are continually updating. That change is what makes company progress a possibility. Without it, all businesses...
Employee Incentives That Don’t Cost Money
Showing gratitude to employees is essential, and a good and easy way to do it is with employee incentives that don’t cost money. A good business leader should reward the employees when they deserve it. However, the reason why they often shy away from it is that it...
Despite the Difficulties, There Are Many Things to Be Grateful for in 2020
As we welcome 2021, we can agree that 2020 has been a challenging one. Faced with so many uncertainties, it might seem hard to find anything good about it. Many people have lost their jobs or have been facing such prospects. Others have been struggling with the...
5 Business Lessons Learned Amid COVID-19
We are all learning to live by the new rules in all aspects of our existence; we also realize what we can do. For the past ten months, businesses all around the world have faced various challenges. Some have suffered terrible losses. However, others managed to emerge...
4 Strategies to Improve Your Customer Service Standards
No matter what your business is all about, customers are always at the core of it and should be your top priority. If the majority of them are happy, you’re much more likely to build credibility and bring in more business. Some research has shown that almost 80% of...
Balancing Analytical and Emotional Intelligence
Our Neural Networks Don’t Have to be Rivals. In times like these, we are all stressed, fearful, and worried for ourselves and others. Our people are concerned about their jobs and providing for their families. More globally, we are all concerned about the nation’s...
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