Goals are good. Systems are VITAL!
We all have targets we want to hit dead center in our businesses - more profit, record sales, more clients. And, of course, the first step on the road to achieving these things is to set specific and actionable goals. However, the more clients we work with at PBC, the more we realize that when the play clock starts, it is time to forget those goals and focus on your systems and processes.
Think about the difference between goals and systems....