Marketing - Professional Business Coaches

Why a Narrow Focus Is Good for Your Business

VIDEO--->>> Why a Narrow Focus Is Good for Your Business

It's better to be a boutique than a department store. Learn why having a narrow focus can help you increase margins and build credibility.

So are you very focused on the main thing, or are you a little more scattered in general?

Hi my name is Bernie Heine, and I want today a little about the power of focus.

Why Focus is Important

Talking about focus on the core things really...

Who are the 'Influencers' Who Spread the Word of Mouth Marketing?

Want a great idea for cultivating excitement in your business and planting the seed of an unprecedented sales BLOOM? Sure you do... The very old idea with an ultra-modern twist, I suggest is, 'word of mouth' product promotion. Focusing your marketing efforts and dollars on sharing your unique and exciting business stories. Sharing them with the 'influencers'; those 1 in 10 customers who can make your sales blossom all year round. Interested? Continue reading to get...

The 3 Keys to Marketing Messages

VIDEO--->>> The 3 Keys to Marketing Messages

Bernie explains the laws of marketing physics and how they apply to your business.

I can’t tell you how many times people share with me their marketing materials, and it’s all wrong.
Hi, my name is Bernie Heine, and I will talk today a little bit about the laws of marketing physics.
This comes from a book by Doug Hall called Jumpstart Your Business Brain.

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Tags: Leadership, Business Coaching, Marketing, Strategic Planning, Business Systems

Insights From Neuroscience Can Improve Our Marketing

Here are the top insights to help you make better products and services, plus numerous ideas from neuromarketing, for a sales bonanza this year.

Top Neuromarketing Appetizers.

Spending money can be painful. Brain scans of people buying experimental stuff with experimental money, shows physical pain centers being activated by perceptions of poor value items. Price is a big part of this of course, but perception is even...

Are You Focused on What Matters Most?

Every day, you make hard choices, as ‎entrepreneurs and executives. You hope the results ‎will go your way. Setting priorities is the most ‎important strategy we have. It is the last word in ‎time management and the main success factor for ‎any business. ‎
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Joe Calloway's book "Be the Best at What Matters ‎Most," is a superlative, straight talking piece of ‎work. All about focusing on what's important, as the ‎ultimate strategy.‎

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