Marketing - Professional Business Coaches

5 Top Marketing Techniques for Small Businesses

1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape? What exactly (other than being cheaper) can bring clients to your door rather than the doors of all those other providers? Small service-based enterprises cannot survive in the long term without clear,...

Why a Narrow Focus Is Good for Your Business

VIDEO--->>> Why a Narrow Focus Is Good for Your Business

It's better to be a boutique than a department store. Learn why having a narrow focus can help you increase margins and build credibility.

So are you very focused on the main thing, or are you a little more scattered in general?

Hi my name is Bernie Heine, and I want today a little about the power of focus.

Why Focus is Important

Talking about focus on the core things really...

Who are the 'Influencers' Who Spread the Word of Mouth Marketing?

Want a great idea for cultivating excitement in your business and planting the seed of an unprecedented sales BLOOM? Sure you do... The very old idea with an ultra-modern twist, I suggest is, 'word of mouth' product promotion. Focusing your marketing efforts and dollars on sharing your unique and exciting business stories. Sharing them with the 'influencers'; those 1 in 10 customers who can make your sales blossom all year round. Interested? Continue reading to get your...

The 3 Keys to Marketing Messages

VIDEO--->>> The 3 Keys to Marketing Messages

Bernie explains the laws of marketing physics and how they apply to your business.

I can’t tell you how many times people share with me their marketing materials, and it’s all wrong.
Hi, my name is Bernie Heine, and I will talk today a little bit about the laws of marketing physics.
This comes from a book by Doug Hall called Jumpstart Your Business Brain.

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Tags: Leadership, Business Coaching, Marketing, Strategic Planning, Business Systems

Insights From Neuroscience Can Improve Our Marketing

Here are the top insights to help you make better products and services, plus numerous ideas from neuromarketing, for a sales bonanza this year.

Top Neuromarketing Appetizers.

Spending money can be painful. Brain scans of people buying experimental stuff with experimental money, shows physical pain centers being activated by perceptions of poor value items. Price is a big part of this of course, but perception is even...