Professional Business Coaches

Professional Business Coaches

Marketing

PROPHYLAXIS – The Fifth P in Marketing

4 Steps towards the NEW NORMAL business

Towards the NEW NORMAL businessStep 1 to reopening your business is to assess this new business environment and evaluate the impact of all of the changes you deem necessary to achieve 100% health confidence in your company from your employees and customers. There are 4 phases to achieving this first step…

  • Understand that "COVID-proofing" your business environment is the ONLY solution to ensuring people know they won’t become sick and possibly die because they...

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CPR Part 2: Customers Prospects and Referrals

Customers, Prospects, and Referrals: A treasure map toward profitable growth

CPR Marketing and Prospecting Plan TemplateGet your top team together with our free download CPR spreadsheet in front of you. Use it like a treasure map toward profitable growth. As always, we recommend a systematic approach to this vital business process. The 4-step process described in last month's newsletter is a customized tool within our "IMPROVEment cycle" (available as a white paper titled "Thriving in a Matrix World"). 

The CPR...

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CPR Tool, the Strategic Business Tracker

It's all about the CPR!

CPR Tool the Strategic Business TrackerPutting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers, Prospects, and Referral partners. It is a means to focus on a strategic view of your most important prospecting activities.

These are the most important people for any business, and this sheet is a summary of...

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5 Top Marketing Techniques for Small Businesses

Articulate your unique proposition 1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape? What exactly (other than being cheaper) can bring clients to your door rather than the doors of all those other providers? Small service-based enterprises cannot survive in the long term without clear,...

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Who are the 'Influencers' Who Spread the Word of Mouth Marketing?

Want a great idea for cultivating excitement in your business and planting the seed of an unprecedented sales BLOOM? Sure you do... The very old idea with an ultra-modern twist, I suggest is, 'word of mouth' product promotion. Focusing your marketing efforts and dollars on sharing your unique and exciting business stories. Sharing them with the 'influencers'; those 1 in 10 customers who can make your sales blossom all year round. Interested?   Continue reading to get your...

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