Professional Business Coaches

Professional Business Coaches

Sales

Top Insights From Neuroscience Can Improve Our Marketing

Priming

Top Neuromarketing Appetizers.

Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception is even bigger.

Bundling lots of product features under one big price tag is a good way to prevent customers from "flinching." Car option packages are a good example of this. They avoid lots of separate "pain...

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CPR Part 2: Customers Prospects and Referrals

Customers, Prospects, and Referrals: A treasure map toward profitable growth

CPR Marketing and Prospecting Plan TemplateGet your top team together with our free download CPR spreadsheet in front of you. Use it like a treasure map toward profitable growth. As always, we recommend a systematic approach to this vital business process. The 4-step process described in last month's newsletter is a customized tool within our "IMPROVEment cycle" (available as a white paper titled "Thriving in a Matrix World"). 

The CPR...

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CPR Tool, the Strategic Business Tracker

It's all about the CPR!

CPR Tool the Strategic Business TrackerPutting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers, Prospects, and Referral partners. It is a means to focus on a strategic view of your most important prospecting activities.

These are the most important people for any business, and this sheet is a summary of...

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The Trusty Dozen Selling Fundamentals

Focus on the Process, and the Revenue will Follow.

18 9 focus on the process revenue will followOf course, you need to be aware of sales numbers and the health of your order book, but successful wealth creators focus every day on the detailed application of client-building activities within a systematic approach.   Here are a dozen trusty sales fundamentals to look out for..    

Make the first contact personal #1 Make the first contact personal: People phoning people is still the...

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Sales Secrets in This Digital Era

I'll come to marketing in the digital era, but first a mention of the three pillars of selling more. Namely... A Systematic Approach

1.   A Systematic Approach that ensures all your salespeople sing from the same hymn sheet.

At PBC, we coach "Client Builder Selling," a proven, practical, and effective approach.

What is the story of your business

2.   The Eye-Catching And Gripping Story Of Your Business.  So, what's your story? Why do what you do? What are you making better? What pain does your business relieve? Why you,...

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