The Professional Business Coaches: Blog

5 Top Marketing Techniques for Small Businesses

1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape? What exactly (other than being cheaper) can bring clients to your door rather than the doors of all those other providers? Small service-based enterprises cannot survive in the long term without clear,...

Perception, Visibility, and Influence: The Success Trinity!

Tips to Improve Perception and Visibility

Add the skills of perception and visibility to those of influence so as to take your career and your business to the next level. Getting Ahead: Three Steps to Take Your Career to the Next Level by Joel A. Garfinkle is all about ramping up your performance in all the minutiae that make up your business reputation and visibility. THE message is that you can mold your image to be how you want it to be. You can't change how other people...

Influencer: The Power to Change Anything

Change demands positive answers to two questions.

Joseph Grenny et al* in their book Influencer: The Power to Change Anything, describe a powerful model for implementing positive change through people. It's a model we use a lot here at PBC to help our clients achieve transformative wealth-creating behavioral change in their enterprises.
When asked to do different things or to do things differently, the human mind questions itself continuously and in two key ways. We all...

3 Keys to Unlock Self-Control and Personal Productivity

Personal productivity is ALL about self-control.

Emotionally intelligent successful people all have three traits in common: They accentuate the positive in their thinking, they drive out the negative, and they take good care of themselves physically. Taken together, these things add up to the skill of self-control.

● ACCENTUATE THE POSITIVE: Emotionally intelligent people deliberately direct their thinking away from problems and choose the path of solutions...

The Trusty Dozen Selling Fundamentals

Focus on the Process, and the Revenue will Follow.

18 9 focus on the process revenue will follow

Of course, you need to be aware of sales numbers and the health of your order book, but successful wealth creators focus every day on the detailed application of client-building activities within a systematic approach. Here are a dozen trusty sales fundamentals to look out for..