The PBCA provides world-class business coaching certification, executive coaching certification, and small business coaching certification. Becoming a business coach has never been easier! Business and executive coaching are incredibly rewarding careers for people who thrive on helping others meet their potential. Business and executive coaches help business owners and executives in the areas of business effectiveness and personal effectiveness. Unlike traditional consulting, business coaches and executive coaches do not tell their clients what they should be doing. Instead, coaches partner with their clients to help that person achieve greater clarity of objectives, priorities, strategies, plans, and actions to provide the greatest level of business and personal success for the client. When our clients get distracted with professional or personal issues (and they all do), we work to help them get through the rough spots, but then help them get back to their initiatives so they can reach their goals.