by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
by Bernie Heine | Mar 23, 2020 | Business Coaching, Business Systems, Marketing, Sales
Customers, Prospects, and Referrals: A treasure map toward profitable growth Get your top team together with our free download CPR spreadsheet in front of you. Use it like a treasure map toward profitable growth. As always, we recommend a systematic approach to this...
by Bernie Heine | Oct 21, 2019 | Business Coaching, Marketing, Sales, Strategic Planning
It’s all about the CPR! Putting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers,...
by Bernie Heine | Aug 5, 2019 | Business Coaching, Marketing, Sales
Trust in Yourself! When the likes of Facebook and Starbucks are getting into blockchain technology, you just know it’s time to at least give it some thought. For 40 years now, we have had a love-hate relationship with the Internet. Try to imagine all the information...
by Bernie Heine | Jun 11, 2019 | Business Coaching, Marketing, Sales
Our working lives are first and almost exclusively about the money. Too often the dollar trumps the dream in our organizational culture. We also struggle to prioritize time over money in our mind. We have biases that equate “busyness” with status and prestige. We also...
by Bernie Heine | Jan 28, 2019 | Business Coaching, Marketing, Sales
1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape?...
