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Top Insights From Neuroscience Can Improve Our Marketing

Top Insights From Neuroscience Can Improve Our Marketing

by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales

Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
CPR Part 2: Customers Prospects and Referrals

CPR Part 2: Customers Prospects and Referrals

by Bernie Heine | Mar 23, 2020 | Business Coaching, Business Systems, Marketing, Sales

Customers, Prospects, and Referrals: A treasure map toward profitable growth Get your top team together with our free download CPR spreadsheet in front of you. Use it like a treasure map toward profitable growth. As always, we recommend a systematic approach to this...
CPR Tool, the Strategic Business Tracker

CPR Tool, the Strategic Business Tracker

by Bernie Heine | Oct 21, 2019 | Business Coaching, Marketing, Sales, Strategic Planning

It’s all about the CPR! Putting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers,...
What’s All This Blockchain Stuff About?

What’s All This Blockchain Stuff About?

by Bernie Heine | Aug 5, 2019 | Business Coaching, Marketing, Sales

Trust in Yourself! When the likes of Facebook and Starbucks are getting into blockchain technology, you just know it’s time to at least give it some thought. For 40 years now, we have had a love-hate relationship with the Internet. Try to imagine all the information...
The Happiest People Spend Money to Buy Time

The Happiest People Spend Money to Buy Time

by Bernie Heine | Jun 11, 2019 | Business Coaching, Marketing, Sales

Our working lives are first and almost exclusively about the money. Too often the dollar trumps the dream in our organizational culture. We also struggle to prioritize time over money in our mind. We have biases that equate “busyness” with status and prestige. We also...
5 Top Marketing Techniques for Small Businesses

5 Top Marketing Techniques for Small Businesses

by Bernie Heine | Jan 28, 2019 | Business Coaching, Marketing, Sales

1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape?...
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