The first step in business (or life in general for that matter) is to identify what it is you want and Why you want it. Why do you do the things you do? What are you passionate about? Is it selling products or having a positive impact on your clients? I think you will find the latter to be more exciting to your clients and your staff.
Have you ever wondered why some people just seem to be more inspirational than others? They seem to have a real purpose, know it, and get people to follow them. In his video, “How Great Leaders Inspire Everyone to Take Action; Simon Sinek explains that we should start with “Why”. People follow those with vision and purpose. I often tell my clients that the first step is to identify what it is you want out of life and focus on Why you want it.
Why do you do the things you do? What are you passionate about? Is it selling products or having a positive impact on your clients? I think you will find the latter to be more exciting to your clients and your staff. As Sinek explains, once you understand your purpose, the “How you do it?” and the “What you do?” follow naturally and are much less inspiring then “Why” you do it.
Click on the link and take a few minutes to view his presentation, Simon Sinek: How Great Leaders Inspire Action. I am sure you will find the time well spent!
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