Professional Business Coaches

Professional Business Coaches

Personal Effectiveness

Building Better Relationships in the Workplace

Bernie Heine talks about building better relationships in the workplace using the DiSC system.

First, we will talk about: (1) How to discover your own style, (2) Understanding other people's styles, recognizing "what am i like vs. everybody else," then "how do I recognize other people are," and then really the clincher is (3) how to build better, more effective relationships now that I know how to recognize other people, and the activity at the end that we'll do is an Action Plan to pick one person you might wanna build a better relationship with and what are some ideas that I have that actually improve the relationship with that individual.

How You See Yourself

First of all, I'd like you to ask yourself these two very simple questions:

  1. (a) Do you see yourself as someone who is more fast-paced and outspoken (more of an extrovert)?


(b) Do you see yourself as someone who is more cautious and reflective (more of an introvert)?

  1. (a) Do you see yourself as being more questioning and skeptical, more interested in the job that needs to be done and task that you are working on?


(b) Do you see yourself as being more accepting, more people-focused, more interested in who I get to work with necessarily than what the job that hand this down working on right now?

2 questions


Upon answering these 2 simple sets of questions, you'll come up with the 4 DiSC styles:
D - fast-paced & outspoken | questioning & skeptical
i - fast-paced & outspoken | accepting & warm
S - accepting & warm | cautious & reflective
C - cautious & reflective | questioning & skeptical

 4 DiSC styles


Answering these quesions is one simple way of identifying "What am i mostly like?," "What style am i like?" You can use this also to recognize other people's style.


How to Recognize Other People's Behavioral Style

When we're reading other people, it's not because we're trying to label them. It's because we want to understand people. We profile other people so that we can better understand them, so that we can adapt our needs. By knowing that, we can understand them better, work with them better.

All styles on the DiSC Map have their own strengths, have their own limitations. There is no good or bad styles. All of us in the end are really a blend of all four styles. Nobody is just one thing and nothing else. We all have at least a little bit of the others. Some people are very much of like one style and very little of the others. Some people are really close to the center and there are a total blend of all four styles. We are all different. No two alike. No two people have the same style.

We read people by observing their actual behavior through body language, tone of voice and expression, and choice of words. All of these things are clues as to which one of these four styles we're looking at. We need to use all of our senses to really evaluate "What is this person's style?"

The Golden Rule
  • Treat others as you want to be treated.
The Platinum Rule  by Dr. Tony Alessandra
  • Treat others as they wish to be treated.
    This is a better approach to build better relationship with other people. As what we have learned from the DiSC styles, not everyone is like you. We all have our own style. So if I treat everybody like "I like to be treated," three quarters of the population is alienated, three quarters will not be happy with my approach.

The more successful we are, the higher the level of our Emotional Intelligence, the more we can adapt to ourselves to be like the other styles when we're with them, and now we can communicate.

Call us at PBC for a free consultation and learn about the Everything DiSC Workplace Profile that will help you better understand your DiSC style including your priorities, your motivators and stressors. You will also learn how your DiSC style reacts to other styles as well as strategies to increase your personal effectiveness and connect more effectively with others in organizational settings.


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This was originally presented at "Marshfield Chamber's Building Better Relationships in the Workplace - using DiSC" event on February 4, 2020.

16 Habits of Successful People You Can Adopt Today

From reading every day to avoiding procrastination and never giving up, discover how you can make the choice to be successful.

So do you have rich person habits or poor person habits?

Hi, this is Bernie Heine. Today I want to talk to you about an interesting study about habits of rich people, and how those differ from habits of poor people.


Thomas Corley did a lengthy study of hundreds of very wealthy people and hundreds of very poor people and found out that there is a very big difference in the habits of each group. Before I talk about habits, I want to mention a concept called “be-do-have.” So a lot of people will say “geez, if I only had a million dollars, then I could do the things millionaires do and I can finally be the person I really want to be.”

Well in actual fact, the equation works the other way around. Being who you want to be is a decision, it’s not the outcome of your life. I can decide today that I’m a successful person. I decide today that I’m a good father. I can decide today that I’m a good husband. These are decisions I take about how I lead my life. And if I say I’m a successful person, then I just need to look around and say “well, what do other successful people do?” and do the things that they do. Then I will have the benefits that those people also have.

So it’s “be, do, have.” Be the person you want to be, do the things that those types of people do, and you’ll have their success. So in the book “Rich Habits,” he identified what some of those “do’s” are. People often ask me “what should I do if I want to get ahead in life? “What can I do to be more successful?”

16 Habits of Successful People

So let me tell you what the list is:

  1.  Live within your means.
  2.  Don’t gamble.
  3.  Read every day - stuff that adds to your knowledge.
  4.  Limited TV and Internet time.
  5.  Control your emotions, especially fear.
  6.  Network and volunteer regularly.
  7.  Be a star at work and business. Give that extra that it takes.
  8.  Set goals, not wishes.
  9.  Avoid procrastination. Be proactive.
  10.  Talk less and listen more.
  11.  Avoid toxic people.
  12.  Don’t give up. Focus, persistence, and patience pay off big time.
  13.  Believe set aside those self-limiting beliefs.
  14.  Get a mentor or coach.
  15.  Eliminate bad luck from your inner dialogue.
  16.  Know and seek out your main purpose.


What You Can Do Today

So I encourage you to get started on this right away.Take a look at that list of 16 items. Pick a few of those that really resonate with you and put in a plan to implement them. Set yourself some goals and whatever you do, tell people about those goals. Involve your community in helping you get there. Who are the people near and dear to you? Close to you that you can tell “geez I’m really working on this fear thing. I think I’m too fearful” or “I really do talk too much and I need to listen more. Tell me when I’m talking too much.” So involve other people. Get a mentor, get a coach, or use your infrastructure to help you and begin letting these 16 habits and you’ll be amazed at the impact this will have on your life.

Call us at PBC for a free consultation. Let us help you discover how you can make the choice to be successful.


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This is one of the episodes of The Thinking CEO with Bernie Heine at

How to Identify and Prioritize “Gain” Tasks

Is your to-do list focused on tasks that will help you get the most from your life? Find out in this video.

So is your to-do list filled with all the right things so that you can really get ahead in life?

Hi, my name is Bernie Heine, and today I want to talk about the fact that wealth creation takes focus and determination.

Steven McClatchey talks about the difference between activities that move towards gain and activities that you do to alleviate pain. And the difference in those two is very big in terms of its impact on your life. Ninety percent of our success in life is because we’re working on activities that add wealth, that move towards gaining something, and only 10 percent is the avoiding of pain.

So when we’re working on gain tasks, these are things that you can’t delegate. These are things that are really important to you like getting an advanced degree. You can’t delegate to someone else to get your MBA for you. These are things we have to do ourselves. Pain tasks, the avoiding of pain tasks, are things like taking out the trash, cleaning your office. All of these things are only important if they don’t get done, and they often are associated with a high sense of urgency like “it’s trash day on Friday, so we better take the trash out in the morning.” That doesn’t get us very much in life, but if we don’t do it, we might end up with a smelly house, but it’s not going to move us forward. Going out and getting an advanced degree or working on that important project, those are the activities make all the difference in our lives.

Gain Tasks Lack Urgency

So there are three ways to identify those gain tasks. Number one, they have a significant lack of urgency. It’s not something that has to happen right now.

Sense of Achievement

Number two: there is a significant sense of achievement associated with getting them done.

Deep Sense of Personal Satisfaction

Number three is you gain a deep sense of personal satisfaction from having completed those.

Make Gain Tasks a Higher Priority

So knowing that, how can we implement this? So this is a simple three-step process. So step number one is to make these gain tasks/these wealth creating tasks a priority in your life. So once you’ve identified them, look over your to-do list. Are those the kinds of things that are even on your list? Or is your list filled with all of the “avoiding pain” kinds of tasks which feel really urgent because you’ve got to get them done today/you’ve got to make this happen/you’ve got to make that happen. We’ve got to do stuff/we should do stuff.

I often say people shouldn’t “should” on themselves,you know? We shouldn’t use that language. We get to do stuff in our lives, and the gain tasks are things that we really like to do, but because they don’t have that sense of urgency, we often procrastinate on them and push out on our calendar. Bring those gain tasks and focus. Make those the top priority on your list

Step number two is to take a look at all of those gain tasks and lay out a time plan. Begin with the end in mind. Where I want to go with this? What is the critical path that I need to be on to make sure I accomplish that?

Step three is to protect those tasks.Think of it like the difference between a to-do list and a calendar. On a to-do list, we can just add and add and add more items. It’s very easy. if you’re already have 27 items, you add a 28th item to the bottom of the list, it’s very simple. It doesn’t feel painful to add more items to your to-do list, even though most people have to-do lists which could take months to complete. We just keep adding more and more on.

Think of it with these priority items/gain tasks, think of them like calendar items. For instance, when somebody asks you for an appointment you just add it to your calendar, you first look at your calendar to see if you have 9 a.m. on Wednesday morning. So you’re moving things because it’s a fixed amount space on the calendar to put up with you just can’t keep accepting appointments for the same. So treat these gain tasks calendar tasks. They’re really important. You want block time out for them. They’re not just another thing added to a long list of to-dos. With that newfound list of priorities, focus on those and make yourself yourself a better life, and a better person and run a better company.

Call us at PBC for a free consultation and learn how to focus your to-do list on tasks that will help you get the most from your life.


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This is one of the episodes of The Thinking CEO with Bernie Heine at

How To Combat Self-Sabotage by Visualizing Business Success

Bernie Heine explains how to combat self-sabotage,embrace positive thinking, and work toward success.

"I can't do this."
"I'm not cut out for this."
"People like me don't work like this."

Hi my name is Bernie Heine. How many times have you had heard people talk like that? Where they're really self-sabotaging themselves, or seeing things negatively about themselves, and they're reinforcing that in their minds all the time?

Positive Thinking and Avoiding Self-Sabotage

Many people, you could say most people, have moments in their lives where they're self-sabotaging themselves. They're doing things that are directly against what they really want to be doing. They set out goals – we want to be successful, we want to do these things – and then we have all this negative talk in our heads that tells us that we can't do that – we're not good enough for that, we haven't learned that yet, other people do that but that's not where I fit in, I don't believe that I'm part of the cultural scene that should be doing that, we're from a different place, that doesn't work here – all these negative thoughts really drag people down.

Visualize Business Success

When I'm working with my clients, I'm always asking them to put that stuff aside, think positively about what you can do, what you can learn. The human being is an amazing organism – we can do so much, and we use only a minute percentage of the capacity of our brains. In fact, if you learn one new thing a second it would take you 100 million years to fill up your brain. So people can always be learning new stuff. It's impossible for us to outstrip the capacity of what we can learn or how we can learn to do new things. That's the place where we need to focus our energies, not on the stuff we can't do and all the excuses – being the victim and working our way into a hole, giving up the responsibility for our lives and everything around us – but really stepping up to be the leader, seeing the ways out, learning the new things we need to learn to be successful, programming our brains, reframing our positioning to say "I can do these things. I am capable of that and I don't need to listen to people that are saying I can't do it. I can do this." One of the keywords that we can insert in this equation all the time is "I can't do that YET."


For more on visualizing business success, you may consider to read our blog "Are You Focused on What Matters Most?." This is all about focusing on what's important, as the ‎ultimate strategy to succeed in any business.‎‎

Read the blog - Are You Focused on What Matters Most?




Call us at PBC for a free consultation and learn more about how to focus on the very basics of your business and make sure you excel at them every time and with every customer. We take this approach with all of our clients, using assessment tools like our Business Effectiveness Evaluation process and creating prioritized 90-day action plans.

Business Effectiveness Evaluation Tool






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This is one of the episodes of The Thinking CEO with Bernie Heine at

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