As we move into the heart of spring, I’ve found myself out and about—attending a few networking events, reconnecting with familiar faces, and meeting new ones. These experiences have reminded me of how essential it is to nurture our professional relationships. Whether you’re a seasoned leader or just starting out, your network is one of your most valuable assets.
Why Networking Matters More Than Ever
In our fast-paced, often virtual world, it’s easy to let authentic connections slip through the cracks. But time and again, I’m reminded that it’s these very relationships that drive collaboration, spark innovation, and open doors to new opportunities. Networking isn’t just about expanding your contact list—it’s about deepening your influence and creating a community of support.
Remember: In networking, it is better to be interested than interesting. When you show genuine curiosity about others, you build trust and lay the foundation for meaningful connections.
Making the Most of Your Networking: Five Practical Strategies
1. Perfect Your Elevator Pitch—But Keep It Conversational
You’ve heard me talk about the importance of a strong elevator pitch before. This is your chance to clearly and confidently share who you are, what you do, and how you help. But remember, your pitch isn’t a monologue—it’s a conversation starter.
Keep it brief, focused, and tailored to your audience. For example:
“I work with business owners who want to scale their teams and streamline operations, so they can focus on growth instead of putting out fires.”
2. Ask Curious Questions
One of the best ways to be memorable at a networking event is to ask thoughtful, open-ended questions. Instead of the usual “What do you do?”, try:
– “What’s the biggest challenge you’re facing in your business right now?”
– “What’s one thing you’re excited about this year?”
– “How did you get started in your field?”
These questions invite real conversation and help you uncover ways you can help—or connect them with someone who can.
3. Listen for Common Complaints
In my coaching practice, I often hear recurring pain points from business owners and leaders:
– “I can’t find enough good people.”
– “We’re growing, but our systems can’t keep up.”
– “My team is struggling with motivation.”
When you hear these complaints in conversation, don’t rush to pitch your services. Instead, empathize and share a quick story or tip from your experience. This builds credibility and opens the door for deeper engagement.
4. Refresh and Reconnect
Don’t underestimate the power of reaching out to old contacts. Sometimes, a simple “How have you been?” can reignite a relationship and lead to new opportunities. Nurture your network by checking in, sharing resources, or offering congratulations on recent successes.
5. Follow Up with Purpose
After meeting someone new, send a thoughtful follow-up—mention something specific from your conversation, share a helpful article, or invite them to continue the discussion over coffee. Consistent, meaningful communication is key to turning a first meeting into a lasting connection.
Bringing It Back to Leadership
Great leaders know that their network is a reflection of their influence and impact. By investing in relationships—old and new—you’re not just growing your business; you’re building a community of support, inspiration, and shared success.
A Coach’s Challenge
This month, I challenge you to reach out to one person in your network—whether it’s someone you just met or an old contact you haven’t spoken to in a while. Start with genuine curiosity. Ask about their current challenges, share your elevator pitch, and see where the conversation leads. You might be surprised at the opportunities that unfold.
Let’s Connect!
If you’d like support in building your leadership network, refining your elevator pitch, or using networking as a tool for business growth, I’m here to help. Reach out to schedule a complimentary coaching session, and let’s work together to make your connections count.
Connect with us on social media and be part of the dialog.
