by Bernie Heine | May 29, 2022 | Marketing
What is content marketing? Content marketing is a strategy that implies creating and distributing content that your audience and potential customers can find useful, thereby leading them to your website. Content can take on various forms, including: Articles and...
by Bernie Heine | Nov 9, 2021 | Marketing, Strategic Planning
The term describes a hypothetical scenario in which you step into an elevator and find yourself face to face with an “important” person: a venture capitalist you’ve been trying to meet, a potential partner, an important supplier, etc.. It’s a short ride...
by Bernie Heine | Aug 17, 2021 | Marketing
Bernie Heine Marshfield Chamber of Commerce Promotion
by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
by Bernie Heine | Mar 23, 2020 | Business Coaching, Business Systems, Marketing, Sales
Customers, Prospects, and Referrals: A treasure map toward profitable growth Get your top team together with our free download CPR spreadsheet in front of you. Use it like a treasure map toward profitable growth. As always, we recommend a systematic approach to this...
by Bernie Heine | Oct 21, 2019 | Business Coaching, Marketing, Sales, Strategic Planning
It’s all about the CPR! Putting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers,...
