by Bernie Heine | Oct 21, 2019 | Business Coaching, Marketing, Sales, Strategic Planning
It’s all about the CPR! Putting our CPR spreadsheet at the heart of your sales and marketing process will keep your business focused on the highest value prospecting activities. But the acronym is not the one a Google search would give you. Rather, it means Customers,...
by Bernie Heine | Oct 20, 2019 | Business Coaching, Business Systems, Marketing, Strategic Planning
Nature or nurture? It’s what you believe that counts. Are we born smart or do we achieve smartness? Well, both actually… IF you believe you can develop smarts, you will. It’s a mental model that Carol Dweck calls a “growth mindset.” But IF you believe your IQ is...
by Bernie Heine | Aug 5, 2019 | Business Coaching, Marketing, Sales
Trust in Yourself! When the likes of Facebook and Starbucks are getting into blockchain technology, you just know it’s time to at least give it some thought. For 40 years now, we have had a love-hate relationship with the Internet. Try to imagine all the information...
by Bernie Heine | Jun 11, 2019 | Business Coaching, Marketing, Sales
Our working lives are first and almost exclusively about the money. Too often the dollar trumps the dream in our organizational culture. We also struggle to prioritize time over money in our mind. We have biases that equate “busyness” with status and prestige. We also...
by Bernie Heine | Jan 28, 2019 | Business Coaching, Marketing, Sales
1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape?...
by Bernie Heine | Sep 28, 2018 | Business Coaching, Business Systems, Customer Service, Marketing, Sales
Focus on the Process, and the Revenue will Follow. Of course, you need to be aware of sales numbers and the health of your order book, but successful wealth creators focus every day on the detailed application of client-building activities within a systematic...
