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Be a Unicorn: Why Being Easy to Reach Is Your Competitive Edge

Be a Unicorn: Why Being Easy to Reach Is Your Competitive Edge

by Joe Zeliger | Apr 22, 2026 | Blog, Business Coaching, Business Systems, Customer Service

After a couple of recent frustrating and ineffective interactions with highly automated “customer service” departments, I found myself thinking there has to be a better way for companies to engage with clients. As is often the case, the answer is right in...
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