by Bernie Heine | Aug 15, 2021 | Business Coaching, Business Systems, Leadership
1. Avoid negative conflicts. Resolving conflicts, both employee- and customer-related, is an area in which all leaders must excel. To address the conflicts in the right way, it is crucial to understand that there are two types of conflicts: Productive conflicts:...
by Bernie Heine | Jul 11, 2021 | Business Coaching, Business Systems, Customer Service, Leadership
The Importance of Public Perception A recent study found that about 64% of global consumers have avoided a brand because of a bad experience they had within the past year. Almost half say they have avoided a company because of its reputation or negative...
by Bernie Heine | May 27, 2021 | Business Coaching, Exit/Succession Planning, Leadership
The Importance of Estate Planning for Small Business Owners Of course, no one likes to think about a time when they can no longer serve an active role in their business. Much like why people delay writing a will, business owners often delay estate planning. But, not...
by Bernie Heine | May 22, 2021 | Business Coaching, Exit/Succession Planning, Leadership
1. Being too emotionally attached to the business. Entrepreneurs who have built their businesses, often from scratch, describe their businesses as their “baby.” And it’s understandable, as you put so much of your life’s work into creating your business from the ground...
by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
by Bernie Heine | Jan 17, 2021 | Business Coaching, Human Resources, Strategic Planning
Showing gratitude to employees is essential, and a good and easy way to do it is with employee incentives that don’t cost money. A good business leader should reward the employees when they deserve it. However, the reason why they often shy away from it is that it...
