by Bernie Heine | Jul 11, 2021 | Business Coaching, Business Systems, Customer Service, Leadership
The Importance of Public Perception A recent study found that about 64% of global consumers have avoided a brand because of a bad experience they had within the past year. Almost half say they have avoided a company because of its reputation or negative...
by Bernie Heine | May 27, 2021 | Business Coaching, Exit/Succession Planning, Leadership
The Importance of Estate Planning for Small Business Owners Of course, no one likes to think about a time when they can no longer serve an active role in their business. Much like why people delay writing a will, business owners often delay estate planning. But, not...
by Bernie Heine | May 22, 2021 | Business Coaching, Exit/Succession Planning, Leadership
1. Being too emotionally attached to the business. Entrepreneurs who have built their businesses, often from scratch, describe their businesses as their “baby.” And it’s understandable, as you put so much of your life’s work into creating your business from the ground...
by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
by Bernie Heine | Jan 17, 2021 | Business Coaching, Human Resources, Strategic Planning
Showing gratitude to employees is essential, and a good and easy way to do it is with employee incentives that don’t cost money. A good business leader should reward the employees when they deserve it. However, the reason why they often shy away from it is that it...
by Bernie Heine | Jan 5, 2021 | Business Coaching
As we welcome 2021, we can agree that 2020 has been a challenging one. Faced with so many uncertainties, it might seem hard to find anything good about it. Many people have lost their jobs or have been facing such prospects. Others have been struggling with the...
