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Business Owner Estate Planning – 4 Easy Steps

Business Owner Estate Planning – 4 Easy Steps

by Bernie Heine | May 27, 2021 | Business Coaching, Exit/Succession Planning, Leadership

The Importance of Estate Planning for Small Business Owners Of course, no one likes to think about a time when they can no longer serve an active role in their business. Much like why people delay writing a will, business owners often delay estate planning. But, not...
10 Exit Planning Mistakes to Avoid

10 Exit Planning Mistakes to Avoid

by Bernie Heine | May 22, 2021 | Business Coaching, Exit/Succession Planning, Leadership

1. Being too emotionally attached to the business. Entrepreneurs who have built their businesses, often from scratch, describe their businesses as their “baby.” And it’s understandable, as you put so much of your life’s work into creating your business from the ground...
Top Insights From Neuroscience Can Improve Our Marketing

Top Insights From Neuroscience Can Improve Our Marketing

by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales

Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
Employee Incentives That Don’t Cost Money

Employee Incentives That Don’t Cost Money

by Bernie Heine | Jan 17, 2021 | Business Coaching, Human Resources, Strategic Planning

Showing gratitude to employees is essential, and a good and easy way to do it is with employee incentives that don’t cost money. A good business leader should reward the employees when they deserve it. However, the reason why they often shy away from it is that it...
Despite the Difficulties, There Are Many Things to Be Grateful for in 2020

Despite the Difficulties, There Are Many Things to Be Grateful for in 2020

by Bernie Heine | Jan 5, 2021 | Business Coaching

As we welcome 2021, we can agree that 2020 has been a challenging one. Faced with so many uncertainties, it might seem hard to find anything good about it. Many people have lost their jobs or have been facing such prospects. Others have been struggling with the...
5 Business Lessons Learned Amid COVID-19

5 Business Lessons Learned Amid COVID-19

by Bernie Heine | Dec 11, 2020 | Business Coaching, Strategic Planning

We are all learning to live by the new rules in all aspects of our existence; we also realize what we can do. For the past ten months, businesses all around the world have faced various challenges. Some have suffered terrible losses. However, others managed to emerge...
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