by Bernie Heine | Apr 26, 2021 | Business Coaching, Marketing, Sales
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
by Bernie Heine | Jan 17, 2021 | Business Coaching, Human Resources, Strategic Planning
Showing gratitude to employees is essential, and a good and easy way to do it is with employee incentives that don’t cost money. A good business leader should reward the employees when they deserve it. However, the reason why they often shy away from it is that it...
by Bernie Heine | Jan 5, 2021 | Business Coaching
As we welcome 2021, we can agree that 2020 has been a challenging one. Faced with so many uncertainties, it might seem hard to find anything good about it. Many people have lost their jobs or have been facing such prospects. Others have been struggling with the...
by Bernie Heine | Dec 11, 2020 | Business Coaching, Strategic Planning
We are all learning to live by the new rules in all aspects of our existence; we also realize what we can do. For the past ten months, businesses all around the world have faced various challenges. Some have suffered terrible losses. However, others managed to emerge...
by Bernie Heine | Oct 15, 2020 | Business Coaching, Business Systems, Leadership, Personal Effectiveness
Mindfulness is a wonderful state of mind. When you enter it, you are fully in the moment and free from all your preconceptions, biases, and habitual responses. You are thinking clearly and prepared to act in the most effective way. Moments of mindfulness are...
by Bernie Heine | Sep 5, 2020 | Business Coaching, Leadership, Personal Evaluation
Our Neural Networks Don’t Have to be Rivals. In times like these, we are all stressed, fearful, and worried for ourselves and others. Our people are concerned about their jobs and providing for their families. More globally, we are all concerned about the nation’s...
