by Bernie Heine | Jan 28, 2019 | Business Coaching, Marketing, Sales
1. Articulate your unique proposition. For service-based businesses, there is much less emphasis on price than for product-based companies. What makes your agency, your knowhow, your financial service, or your whatever stand out from the crowded competitive landscape?...
by Bernie Heine | Sep 28, 2018 | Business Coaching, Business Systems, Customer Service, Marketing, Sales
Focus on the Process, and the Revenue will Follow. Of course, you need to be aware of sales numbers and the health of your order book, but successful wealth creators focus every day on the detailed application of client-building activities within a systematic...
by Bernie Heine | Nov 27, 2017 | Business Coaching, Marketing, Sales
I’ll come to marketing in the digital era, but first a mention of the three pillars of selling more. Namely… 1. A Systematic Approach that ensures all your salespeople sing from the same hymn sheet. At PBC, we coach “Client Builder Selling,” a proven,...
by Bernie Heine | Nov 3, 2017 | Business Coaching, Financial Management, Leadership, Marketing, Sales
Here are the five major causes of business failure and some tips on how to reduce your exposure to these risks. 1. Client Over-Dependence: Take a good hard look at your receivables spreadsheet. Does half or more of your monthly revenue flow from just one...
by Bernie Heine | Jan 14, 2017 | Marketing, Sales
With so many distractions, particularly at this late season, we can forget how our success is ALL about our customer service. Are you delighting your customers at every contact? Or are you neglecting them into the arms of other vendors? The math is clear! It is five...
by Bernie Heine | Jun 7, 2016 | Business Coaching, Leadership, Marketing, Sales, Strategic Planning
David Yoffie’s book ‘Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs’ is a fascinating analysis of the greatest business minds of our time. These three unique individuals have some common themes that help explain the phenomenal...
