by Bernie Heine | Jun 1, 2016 | Marketing, Sales
Want a great idea for cultivating excitement in your business and planting the seed of an unprecedented sales BLOOM? Sure you do… The very old idea with an ultra-modern twist, I suggest is, ‘word of mouth’ product promotion. Focusing your marketing efforts and dollars...
by Bernie Heine | Apr 7, 2016 | Business Coaching, Business Systems, Financial Management, Leadership, Marketing, Sales, Strategic Planning
Our world is facing a tsunami of change. As business leaders, you have the option of riding the wave of change on a surfboard of innovation and creativity. Or, you can bask on ‘comfort zone’ beach as usual and wait to be swamped. Because contrary to popular belief,...
by Bernie Heine | Mar 4, 2016 | Business Systems, Exit/Succession Planning, Financial Management, Sales, Strategic Planning
Personal productivity is a daily choice. For all of us, there are two sorts of tasks to do: Steve McClatchy calls them ‘move toward gain’ tasks and ‘prevent pain’ tasks. I call them ‘wealth-creators’ and ‘chores.’ Chores are everyday tasks like getting your car...
by Bernie Heine | Feb 23, 2016 | Business Coaching, Business Systems, Customer Service, Exit/Succession Planning, Financial Management, Human Resources, Leadership, Marketing, Personal Evaluation, Sales, Strategic Planning
Your role is ‘Champion of Continuous Improvement’… When you recognize that your business is a key part of the global economic matrix, you can grow and develop along with it, by working matrix style, as and when needed. Matrix organizations came about in the 60’s in...
by Bernie Heine | Apr 23, 2013 | Business Coaching, Business Systems, Leadership, Sales
Is your sales more like Hockey or Ballet?Hockey is a great game, but too many businesses treat sales as though they were the puck in a hockey game. Drop it on the ice and all hell breaks loose. Every play is a unique and totally random experience. Sales must be more...