News, Updates, & Resources
Biggest Business-Building Myths You Need to Stop Believing
As an Entrepreneur, You Have Only One Boss – Yourself. Unfortunately, running a company doesn’t mean you are your own boss. You will always answer to someone – first and foremost, your customers. They are the ones who will keep your business up and running, and they...
7 Things To Do if Your Customer Is Wrong
Here is an interesting point to consider: The customer is not always right. Despite the age-old adage, you are undoubtedly aware that sometimes your customers are completely in the wrong. Knowing what to do if your customer is wrong is important. Whatever they are...
Elevator Pitches — What They Are and Why You Need One
Do it well and your pitch can open the door to a wide range of opportunities, both short and long term. Do it poorly and you may find yourself standing alone in an empty elevator.
Why Is Automated Customer Service Important?
What is automated customer service? Customer service automation is a way to reduce, if not entirely remove, human involvement in helping your clients resolve issues and inquiries. It includes various Artificial Intelligence (AI) software, automated chat boxes...
Bernie Heine’s Promotion for Marshfield Chamber of Commerce
Bernie Heine Marshfield Chamber of Commerce Promotion
7 Leadership Mistakes to Avoid
The path of becoming a leader is not an easy one. There are many pitfalls along the way. Learn more about the most common leadership mistakes to avoid.
4 Ways Happy Employees Impact Public Perception of Your Brand
The Importance of Public Perception A recent study found that about 64% of global consumers have avoided a brand because of a bad experience they had within the past year. Almost half say they have avoided a company because of its reputation or negative...
Business Owner Estate Planning – 4 Easy Steps
The Importance of Estate Planning for Small Business Owners Of course, no one likes to think about a time when they can no longer serve an active role in their business. Much like why people delay writing a will, business owners often delay estate planning. But, not...
10 Exit Planning Mistakes to Avoid
1. Being too emotionally attached to the business. Entrepreneurs who have built their businesses, often from scratch, describe their businesses as their “baby.” And it’s understandable, as you put so much of your life’s work into creating your business from the ground...
Top Insights From Neuroscience Can Improve Our Marketing
Top Neuromarketing Appetizers. Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception...
Get More Insights
Subscribe to our newsletter for tips and thoughts on making your business better.