by Bernie Heine | Nov 27, 2017 | Business Coaching, Marketing, Sales
I’ll come to marketing in the digital era, but first a mention of the three pillars of selling more. Namely… 1. A Systematic Approach that ensures all your salespeople sing from the same hymn sheet. At PBC, we coach “Client Builder Selling,” a proven,...
by Bernie Heine | Nov 3, 2017 | Business Coaching, Financial Management, Leadership, Marketing, Sales
Here are the five major causes of business failure and some tips on how to reduce your exposure to these risks. 1. Client Over-Dependence: Take a good hard look at your receivables spreadsheet. Does half or more of your monthly revenue flow from just one...
by Bernie Heine | May 20, 2017 | Business Coaching, Leadership, Marketing, Strategic Planning
We have been spending a lot of thinking time lately with Nassim Nicolas Taleb, the author of The Black Swan and Antifragile. Black swans are his metaphor for events that are a) unpredictable; b) massive in their consequences for the people concerned; and c) obvious in...
by Bernie Heine | May 18, 2017 | Business Coaching, Business Systems, Leadership, Marketing
4 Steps towards the NEW NORMAL business Step 1 to reopening your business is to assess this new business environment and evaluate the impact of all of the changes you deem necessary to achieve 100% health confidence in your company from your employees and...
by Bernie Heine | Jan 16, 2017 | Business Coaching, Business Systems, Customer Service, Marketing
Four aspects of your business need to be brought together in harmony to create a total customer service culture. These four aspects are: your Vision, your People, your Customer Service System, and proven Tools and Techniques for continuous improvement. Read on to see...
by Bernie Heine | Jan 14, 2017 | Marketing, Sales
With so many distractions, particularly at this late season, we can forget how our success is ALL about our customer service. Are you delighting your customers at every contact? Or are you neglecting them into the arms of other vendors? The math is clear! It is five...
